Market Nigeria...No. 2

The Nigerian market is a history by itself and that history deals more on the lasting impact of a colonial occupation than a newly independent society coming to the terms with its new sense of identity and independence. In essence if anyone is willing to chart the peculiar contours of Nigeria as a society, he or she should look at the society from the standpoint of history, to question the very nature of Nigeria as a country and state before the very undue influence of
British colonization. However, the actual impact of that English society on Nigeria has no full merit in history unless we understand Nigeria from a market perspective, not only in history but Nigeria in terms of its market.


Nigerian market sets the tone for the rest of Africa, a fact that cannot be justified in the context of modern history. It is a argument that slave trade was a form of business that took place in Africa where Europeans and Arabs before them, bought and and sold slaves in Africa. In West Africa, it is also said that the area developed only to the tune of Europe. The issue concerning the 'scramble for Africa' spells it all out, on how the one continent Europe divided Africa among themselves. We cannot pretend that did not take, neither can we speak of the effect of such an enterprize, rather, the attention of our commentary of that area is how the evolving competition of the prized companies raise the tension inside the African continent. Even today, most West African countries are still isolated in thier own world and have. no reason to insist of connecting thread lines and cultures in different parts of thier world.


If West African market is not complicated by the Era of 'slave trade' is a world of businesses
that has not fully been explored. The side result of that of slave trade is why African market remained for many years outside the total grasp of the world. Its geography is not entirely unknown but how the people of Africa promoted their own business. Indeed slave era form backbone of Markets across Africa, especially West Africa, it was so because of the companies that made it to West Africa after its wake from the slave era only had to deal warring tribes. Nigeria is a country whose market were truly affected by the chores of colonial influences in the last 500 years. The key to the states is through the interconnection of the states. Beginning with the Business people of English retraction, who in reality were the last of 'Mohicans' and perhaps the most lasting of the whole influences. The Nigeria is a country with over 130 million people spread across 36 states with at least 2 million people in each of the states.


The machination of Nigeria began with F. Lugard and George Goldie leaking their wounds of a defunct Congo converted gold mine with a British conquest of Kano, one of many Fulani states, North of the river Niger. By 1908, another British history victory over the south in 1908 and the east in 1907-11, enhanced a British staying power and thus proving a reason for amalgamating the North and the Southern protectorate of Nigeria. Hence Nigeria as a country had been intended as an administrative device to penetrate West Africa, by so doing, Nigeria proved an industrial haven for cheap labor, where English fellows trained and paid their workers very cheap salaries.


With a population heritage of over 20 million, workers were easily replaced. Yet with French colonies around Nigeria all seeking business connection inside Nigeria, with ancient travel routes in and out city states around the country, with several Apian ways connecting coastal high lands coast lines and river choke ends, Chiefs, Emir, business men and women, and smugglers were able to raise their game to a level. To manage this infraction, pounds were introduced much later for all asunder as first a tempter to legit all business endeavor around colonial Nigeria.


From a rear view, it is possible to that local traders were playing with masters of world trade at the time, and doing legitimate businesses with colonials easily acceded to taxes an border control. Under the condition that many towns and villages in and around Nigeria where surrogate to ancient and belated modern empires, market communities around these old towns developed sluggishly, evolving without repose to each other. It would have been impossible to know what was happening to other parts of Nigerian markets except through a circular body. This circular body was an English government. The foresight or shortsight of George Goldie.


The first of international companies operated in Nigeria was founded by George Goldie called East Niger oil company, naturally owned an English man, an England Jew. Then came a flood of other companies, including a Tin co-operation. Nigeria had Tin, which is 1929 lead an American president company presented to Calvin Coolidge. However the most important export of the Nigeria market was the Palmoil from the Riverine areas. Yet the deep roots of the Nigerian market lie in isolated market centers which was at some point and the other were homestead of older Nigerian empires. In Africa there is a history of empires rising and falling, but the residual effects of these areas which once served as major points of Nexus of contact, such empires now left as residential areas become the basis of markets.

There are 400 cities and towns span across the 36 states of the country called Nigeria, these areas are not connected to each as such market progress is very slow. If Nigeria had eight old West African empires from North to the East and their world will need to connect to each other. This is how the Nigerian market make sense and how that will it can be penetrated, spreading your market net to the whole states and then seeking to maintain supply.